Brand identity manual content

But, first, you have to know exactly for whom you create a product or service. What kind of buyer persona will buy your product? Between which ages? Are they young? See, all these questions help in better understanding the target audience you have for your company. The first and most important thing you should talk about in your brand guide is the logo. You can always hire professionals that know how to best design and reflect your brand through a remarkable logo. Still, you should have in mind to include all the approved alterations of your logo in the brand book.

Wondering why? The color scheme you use will help shape the entire visual aspect of your brand guide. Try to offer as many examples as possible to avoid having misleading color associations with your brand and confuse people. It will make the process of maintaining brand consistency across all the media channels so much easier. But still, try to stick to the approved variations of your brand and make sure people will easily correlate them with your brand.

We did a brand redesign to make the colors more true to the brand and how we want to communicate with our audiences. Now we use these colors on all our communication channels. Another important aspect is to add the font selection you already use in the brand book. Either way, add the details about the fonts selection and stick to fonts your brand uses the most. Make sure to also specify the fonts you use for web communication and which fonts you use for print materials.

Here is an image example of how Starbucks included its typography guidelines in the brand book. Doing this lets others understand the purpose of the typography style you use and how you want to communicate the message. For example, how would you describe the font your brand uses?

Are they warm and easily recognizable? Or do you like to keep it dressed-up and editorialist? Again, typography has significant importance in the message you want to convey. You should keep in mind to maintain the tone of your brand throughout all the communication channels you use. Let the tone of voice speak your intentions.

Netflix, for instance, has an informal tone of voice, and it mimics the language friends would use on social media platforms. They want to be fun, engaging, and entertaining, which suits their brand best.

On the other hand, Apple has a more confident tone of voice, and it reflects the expertise, quality, and trust — which is appropriate for a software company like them. As we live in a digital world, these two elements can trigger instant brand recognition and help in the buying decision process.

Natural light already means that you want to go for a natural, clean look. So make sure to add these details and specify how you use images in your design process or how to best represent your brand in an ad campaign by adding specific colors, elements, and so on. How to create a brand book in Flipsnack Now is the time to learn how to create a brand book for your company in Flipsnack!

No worries, I made it easier for you by offering a step-by-step tutorial. Instead of only making your brand book digital with a 3D flipping effect, you can make it engaging and entertaining for anyone who reads it. You can also start with premade templates for brand guidelines to make the design process even easier.

Once you develop all these rules, you must make sure they are respected. So the next step you should do is train people on how to use and apply the brand book. If you just hand the brand book over to people instead of actually telling them how to consult with it, you can still expect many errors and mistakes. Firstly, make sure all employees know about the existence of this document.

Share it in a newsletter and ask all employees to read these rules and standards, not just designers and copywriters. Then, each employee can become a brand ambassador. Developers, for example, are not directly involved in branding decisions, but they might catch some mistakes in time before implementing the design.

The next step would be to assign the task of enforcing these guidelines to one person. Of course, the ideal scenario would be that the same person who supervised the creation of the brand book is also the person who enforces the rules. This is why you need to revisit and update your brand book once a year. Make sure the rules reflect your current standards and guidelines. It may sound challenging to put together a comprehensive brand book, but you can make it as basic or as complex as you need.

Create a brand book that reflects the soul of your company, and make sure to be cohesive and consistent in presenting your brand guidelines. Good luck! Great content.

Your post is very informative and useful. Thanks for sharing this amazing post about how to create a brand book guide and examples. Good job. Thank you for sharing the information. Blue-grey, pastel pink, and nude act as supporting colors that can be used for various design elements and backgrounds. Their grand guidelines also show how the brand wants to display its promotional content.

For example, Wolf Circus wants advertisements for its product to emphasize minimalism and make the jewelry the center of attention. Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product shots in its visually creative style guide. This new brand focuses on being trustworthy, professional, and insightful, while still maintaining that feeling of approachability that Google customers have come to love.

Ride-hailing app Uber communicates its brand to the general public via nine core elements:. An overview of the Illustration section, for example, shows that the company uses limited color, clean lines, negative space, and basic geometric shapes to give its illustrations a branded feel. But after doing more market research to better understand its audience, the company realized that serious gamers view gaming as a lifestyle choice — one with a diverse, ever-expanding culture. Audi is a household name around the world, which means that the brand is replicated and promoted in thousands of places.

They include with different guidelines for their brand appearance in user interfaces, communication media, corporate branding, corporate sounds, motion pictures, motorsports, and dealer facilities.

There are even ratios and alignment rules for using their logo in any branding material. A broad color palette and lively layouts complement the rich, colorful history of the Carrefour brand. Because Carrefour is in the food retail industry, this is an excellent approach to take in their goal of becoming recognized and respected for their dedication to customer service.

This Apple-owned app makes it easy to identify songs that you hear in restaurants, shops, and pretty much anywhere else. The company implements the same straightforward approach in its brand identity guidelines as it does in its user interface. It explains the important role its logo plays in identifying its brand, and how to combine the logo with the watermark in different contexts.

More than 20 years after it was born, Netflix continues to grow in popularity as a cornerstone of the on-demand media market. This goes to show that your brand guidelines only need to go as far as the scope of your brand.

Sometimes, the basics are all you need to effectively keep things in line. This manual is one of the best brand guidelines examples when it comes to leaving no stone unturned.

It has exceptional attention to detail and use of examples to illustrate each point. Speaking of your brand, here are a few tips as you create your own guidelines. This helps to drive home your usage requirements in a visual, easy-to-understand way.

The more details, the better. The Typeface Usage section discusses the font name and style for titles and headlines, as well as body copy. These rules apply to multiple channels, including web and print content, emails, and internal employee events.

In the Domestika course Creation of a Corporate Identity Manual , David Espinosa will explain everything necessary to understand and create your own identity manual, considering all the peculiarities that can come up with each project. We use Cookies and other technologies belonging to us and third parties to enable our website to function correctly and securely, and to personalize its content. Cookie Policy. Learn the importance of the identity manual and the differences between brand book, identity guidelines and brand guidelines The design of a brand identity is not static, it is not enough to create it once and forget about how it might be used in the future.

What is an identity manual? What should an identity manual include? What is the difference between 'brand book', 'identity guidelines' and 'brand guidelines' The brand book does not include guidelines or rules, nor does it specify what is right or wrong, nor applications or technical language, much less instructions for use.